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Marketing Winner –
Breeze Van Centre (Poole)
Why Breeze won
Breeze was judged on these criteria:
- Pro-active development of marketing strategy and participation in Brand initiatives
- Use of CVLM marketing collateral
- Effective use of website
- Data collection and cleansing
- CRM and customer follow-up
- Evaluating ROI (marketing effectiveness)
- Adherence to corporate standards
John Corderoy and Paul O’Brien from Breeze, flanked by VWCV Area Operations Manager Adam Ursell and Area Aftersales Manager Andy Molyneux
