18 April 2016
Volkswagen campervans have always stood for peace and freedom: the chance to just drive away, follow your dreams and seek adventures. The most recent iteration of the classic camper, the California, is no different, and that’s why Volkswagen Commercial Vehicles is giving would-be adventurers to win their California dream through a new Facebook competition.
From Wednesday (20 April) until 4 May, Volkswagen Commercial Vehicles will be posting images of the California hidden in stunning landscapes on its Facebook page www.facebook.com/VolkswagenCommercialVehiclesUK. The images – taken by award-winning photographer Harry Cory-Wright – show locations from the Peak District to the Alps, and the Dolomites to Tuscany – and, if you look carefully enough, you’ll spot the campervan. For your chance to win your perfect getaway, simply ‘like’ the competition post on Volkswagen Commercial Vehicles’ Facebook page and add a comment or a picture of your own California dream.
From all the entrants who share their dream, the winner will be drawn at random and subsequently enjoy the loan of a California Ocean for a week in Europe or the UK (full Ts & Cs are on the competition page on Facebook).
At the same time, a campaign will be running in Volkswagen Van Centre California specialists (see www.volkswagen-vans.co.uk/find-a-van-centre for details) promoting the new model, and helping aspiring buyers to convert their California dreams to reality.
Based on the sixth-generation Transporter which went on sale in the UK last September, the new California remains the only factory-built camper van on the market. The latest model – and fourth to bear the California name – builds on the strengths of its highly successful predecessors. The range incorporates all the key features introduced on the new Transporter T6, including new, more efficient engines that are up to 15 per cent more economical than the outgoing units. The new California also features a range of advanced technologies designed to make life safer and even more enjoyable for occupants. These include driver assistance systems, a completely refreshed infotainment system and the availability of adaptive suspension.