2.13.82.1, 2019-01-22 15:18:18

Craft your New Crafter: website configurator updated for latest Volkswagen models

  • Class-leading fully responsive system now updated to feature new Crafter
  • Configurator guides customers through step-by-step van selection process
  • New Crafter UK unveiling at CV Show on April 25

05 April 2017


The configurator on Volkswagen Commercial Vehicles’ award-winning website has been upgraded to feature the all-new Crafter ahead of its UK debut at the CV Show at the NEC in Birmingham later this month. Using the configurator customers can build their perfect Crafter online before ordering it at a local Van Centre.

Supporting the customer click-by-click in choosing the right spec and options for their new vehicle, the online configurator provides a range of useful descriptions and pictures. Designed to reduce the time needed to purchase a vehicle it gives customers the capability to define their individual specification through their laptop or mobile phone and from the comfort of their own home.

Once a vehicle has been configured, the online tool generates a code which can be saved for future use or shared with friends and colleagues. The code can also be taken into a Van Centre where a sales person can immediately retrieve the vehicle spec and optional extras, meaning a seamless transition from the on- to off-line worlds.

Sarah Cox, head of marketing at Volkswagen Commercial Vehicles, said: “Further enhancing the customer service and experience, this class-leading fully responsive online configurator is the perfect platform for customers to build and spec their new Crafter. All current models – including the new Amarok – are now available through the system, which offers a simple step-by-step guide for all customers in a streamlined, frictionless process.”

For more information on Volkswagen Commercial Vehicles’ award-winning range of products and services, please visit www.volkswagen-vans.co.uk.