2.3.47.2, 2017-10-10 18:26:25

Craft your New Crafter: website configurator updated for latest Volkswagen models

  • Class-leading fully responsive system now updated to feature new Crafter
  • Configurator guides customers through step-by-step van selection process
  • New Crafter UK unveiling at CV Show on April 25

05 April 2017


The configurator on Volkswagen Commercial Vehicles’ award-winning website has been upgraded to feature the all-new Crafter ahead of its UK debut at the CV Show at the NEC in Birmingham later this month. Using the configurator (available at http://app.volkswagen-vans.co.uk/ihdcc/en/configurator.html#72019) customers can build their perfect Crafter online before ordering it at a local Van Centre.

Supporting the customer click-by-click in choosing the right spec and options for their new vehicle, the online configurator provides a range of useful descriptions and pictures. Designed to reduce the time needed to purchase a vehicle it gives customers the capability to define their individual specification through their laptop or mobile phone and from the comfort of their own home.

Once a vehicle has been configured, the online tool generates a code which can be saved for future use or shared with friends and colleagues. The code can also be taken into a Van Centre where a sales person can immediately retrieve the vehicle spec and optional extras, meaning a seamless transition from the on- to off-line worlds.

Sarah Cox, head of marketing at Volkswagen Commercial Vehicles, said: “Further enhancing the customer service and experience, this class-leading fully responsive online configurator is the perfect platform for customers to build and spec their new Crafter. All current models – including the new Amarok – are now available through the system, which offers a simple step-by-step guide for all customers in a streamlined, frictionless process.”

For more information on Volkswagen Commercial Vehicles’ award-winning range of products and services, please visit www.volkswagen-vans.co.uk.