17 March 2017
Hanover, March 17, 2017 – During the past four months, the all-new Volkswagen Crafter has completed the ultimate quality check, taking a journey four times the length off the entire German motorway network. The mission: to visit exceptional craftsmen from the Arctic Circle to Morocco and from Iceland to Moscow. The result: over 50,000 km, 31 countries, 30 craftsmen and zero faults.
The journey began last November and finished this week, as the vehicle goes on sale, in Hanover.
Along the route, the Crafter visited extraordinary craftsmen who judged how practical, innovative and economical was, and how it would fit with their business. The craftsmen were a diverse bunch: a manufacturer of bagpipes in Scotland, a windmill restorer, a royal flower supplier and a blacksmith… even Santa Claus had a visit to work out if the Crafter was a worthy substitute for his more traditional sleigh.
The entire journey of the Crafter was documented through social media, as well as on the Crafter2Craftsmen website: www.crafter2craftsmen.com. Over 900,000 contacts were reached via Facebook alone, providing a virtual companion for the Crafter on its epic trip. Those who followed the adventure will know that the Crafter has proved itself to be an extremely reliable vehicle for every task.
The Crafter2Craftsmen has one more journey to make: it will travel from Hanover to the UK and appear on the Volkswagen Commercial Vehicles stand at the Commercial Vehicle Show at the NEC in Birmingham from 25-27 April. The all-new Crafter will make its debut there, seven years to the day after the first Crafter was launched – also at the CV Show.