a blue Amarok driving through leafy green countryside

Shining a light on farmers’ wellbeing at Britain’s Fittest Farmer contest

Physical and mental wellbeing is crucial to everyone, everywhere, regardless of someone’s line of work, but especially so for those working in a demanding industry like farming. 

As a proud sponsor of Farmers Weekly’s ‘Britain’s Fittest Farmer’ contest for the last three years, Volkswagen Commercial Vehicles is helping to shine a light on farmers’ physical and mental wellbeing, championing the vital work that farmers do. 

Established in 2018, the competition celebrates the farming community’s strength and resilience with a series of demanding assault courses designed to test competitors’ power, speed and mental endurance. 

This year, the contest concluded at The Farmer’s Dog, Chipping Norton – owned by Jeremy Clarkson – as competitors battled through several rounds of challenging events. For the first time, this included the Amarok pull’. 

While at the event, attendees also had the chance to check out Volkswagen’s pick-up truck. With a robust design and 3.5-tonne towing capacity, the vehicle is designed to facilitate work and recreational requirements, both on and off-road, to meet the demands of rural life. Discover more here

close up of an Amarok used for the Amarok pull challenge

Congratulations to all who took part in this year’s competition, including the 2025 category winners: 

a man sitting on the back of a van holding a trophy
Richard Storr in the men over 40 category
a woman standing proudly holding a trophy
Emily Meakin in the women under 40 category.
a woman smiling and holding a trophy
Anne Grindal in the women over 40 category.
a pleased looking man looks into the distance whilst on the back of a van holding a trophy
Ben Squibb in the men under 40 category.

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