Chasing winter: A Multivan ski road trip through Austria
This winter, the Volkswagen Commercial Vehicles social team loaded up the Volkswagen Multivan and embarked on a genuine ski road trip across Austria. What began as a search for snow and creative inspiration quickly became proof of how effortlessly the Multivan blends adventure, comfort, and everyday practicality on the road.
A real journey, lived from the Multivan
This was not a staged shoot or a controlled production. It was the team’s real experience - early mornings on the slopes, long drives through winding mountain passes, and late-night editing sessions happening directly from within the Multivan. Throughout the trip, it served as:
- A mobile workspace for reviewing footage and planning daily content.
- A warm, spacious retreat to recharge after long days.
- A reliable travel companion that kept the journey running smoothly from start to finish.
The Multivan didn’t just transport the team, it shaped the entire adventure.
Capturing winter at its peak
With Austria’s snow-covered peaks as their backdrop, the team set out to document winter in its most authentic form. The Multivan became both transport and creative hub as it carried them through frost-lined valleys and alpine villages, helping capture seasonal stories along the way.
From loading up skis to pulling over for unmissable snowy viewpoints, the Multivan demonstrated exactly what it was built for: practicality, versatility, and confidence in cold-weather conditions.
Taking the adventure online
To bring the experience to audiences in real-time, the team launched a 10-day social media takeover across Instagram and TikTok. Followers joined them inside the Multivan to see:
- The spacious interior and flexible seating, offering room for gear, luggage, and the whole crew.
- Long-distance comfort supported by premium onboard features.
- Smooth performance on steep, icy mountain roads.
- Clever storage solutions and intelligent tech that made life on the move easier.
It delivered the full winter road-trip experience, shared directly from behind the wheel.
The Multivan didn’t just get us to the mountains - it became our mobile studio, from charging kit and editing footage to easily carrying our shoot gear.Volkswagen Commercial Vehicles Social team
One van, endless possibilities
By blending work and leisure seamlessly, the Multivan proved what modern travellers value most: flexibility, comfort, and the freedom to make every moment meaningful.
From mountain passes to makeshift editing bays, from early starts to late finishes - the Multivan kept pace with everything the journey demanded.
